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Mike Petersen, President, Compass Consulting Service
 

Mike began his career in radio broadcasting as a cub scout back in the '50s, building (with some help) a transistor radio, substituting it for the traditional crystal radio in the wolf guide. No one had ever seen anything like it, and it actually worked!

Following through on his interest in electronics, Mike got his first job in the engineering department of a radio station in Eau Claire, Wisconsin, as a junior in high school, back in 1964. But it wasn't long before he as DJing on the air, redoing the station's extensive record library, putting together the weekly top 40 survey sheets, and helping to convert the FM side of the station into Wisconsin's first stereo FM station.

In 1967, as a freshman at the University of Wisconsin-Eau Claire, Mike taught the radio production course to other students. That same year, he became program director of WAXX, and played that station's first country music record. WAXX went on to become one of the nation's best country music stations, and is to this day.

Mike transferred university campuses as a junior, attending the UW at Whitewater, and worked at the university station playing classical music, and at WCLO-WJVL in Janesville, WI as an announcer.

After graduation in 1970 and some active duty time training for the National Guard, Mike got his first full-time radio position as both program director and account executive for a station in Racine, Wisconsin. Mike's success in advertising sales led him to shed the PD job to someone else. Mike moved up at WRKR, eventually becoming local sales manager, then general sales manager.

When that station was sold in the mid 1980's Mike and his family moved to Elwood, Indiana, where they purchased a small FM station. WEWZ.  It became a virtual overnight success, and Mike sold it in 1988, moving to Crawfordsville where he managed WCVL-WIMC. It was there that Mike became aware of the possibility of purchase WSDM and it's AM station, then called WBZL. Mike formed a new company, Crossroads Communications,  and the stations were purchased in 1990.

After changing formats, AM call letters, adding lots of new equipment, and training new and existing staff members, the stations became very successful in the Wabash Valley.  Crossroads added AM 1300, now WBOW AM in 1996, WAXI Gold 104.9 in 1998, and WLEZ, and changed it to WBOW-FM 102.7 in 2003.  (WBOW-FM is now Q-102.7)

Mike  left his position at Crossroads Communications in March, 2011, to concentrate on Compass Consulting Service, and to possibly work for another company.  But in April, 2011, Mike accepted a management assignment at WVNI/WMYJ Radio in Bloomington, IN.  The stations are known as Spirit 95, and My Joy 88.9.  Spirit plays contemporary Christian music, and My Joy features Southern Gospel.  In June of 2013 after Mike turned 65, he stepped back from some of the daily activities at Spirit 95 to focus mainly on advertising sales and sales development, working in Bloomington 2-3 days a week and doing the remainder of what needed to be done from his home office in Brazil, IN.

Mike and his family  lived at Lake Holiday, south of Crawfordsville from 1988 to 1999.  Mike and Charlene moved to a new home in Brazil in August of 1999.  Mike and Charlene have been married since 1971, raising daughter Amy, who lives with her husband in Indianapolis and works at St. Francis Hospital.  Amy is now a mother, giving birth to Brayden Michael on December 23, 2004, and Lauren Elizabeth on June 23, 2008.  Son Paul, a graduate of Southmont High School, is a graduate of Calvin College in Grand Rapids, and Utah State University.  He is now married to Stacy and son Seth Michael, born July 30, 2008, and Zoe Beth, born August 28, 2010, and living in Ft. Collins, CO, working as the GIS specialist for EDI, in Ft. Collins.   He is also an elite-class distance runner.

Mike's hobbies are kind of work-related...computers, electronic gaditry, surfing the 'net. But he also enjoys fishing, camping when there's a free weekend, symphony concerts, and the Green Bay Packers. Mike is a past- president of the Brazil Rotary, served on the Clay County Chamber board of directors, and is currently an Elder at First Christian Church in Brazil.

 

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